Resources / Brand

Brand & logo package

The Care Daily mark, and how to use it well.

Everything you need to put our name next to yours: the logo in vector and raster, the reversed set for dark surfaces, the Powered by Care Daily lockups for partner products, and the small number of rules that keep it looking like us.

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The mark

One figure, one wordmark.

The figure is a person with their arms up. It is the whole idea of the company in one shape, so it is never redrawn, recolored or replaced with an initial. In the wordmark, the a and the dot of the i in Daily are violet: that is the nod to the .ai in our name, and it is part of the artwork rather than something to recreate by hand.

Primary horizontal

The default. Use this one unless the space genuinely will not take it. Works on white and on any pale surface.

SVG PNG

Primary, reversed

The same lockup in white, for dark plum, photography and anything where the slate wordmark would struggle. Do not use the color version on a dark background instead.

SVG PNG

Stacked

For narrow or squarish spaces: event signage, a slide corner, a tall sidebar. Same artwork, rebalanced. Not for inline use in a line of text.

SVG PNG

Stacked, reversed

The stacked lockup in white, for dark backgrounds.

SVG PNG

Figure alone

For avatars, favicons, app tiles and anywhere the name already appears next to it. The figure carries the brand on its own; it does not need the words repeated beside it.

SVG PNG PNG reversed

App icon

The product tile, white figure on a violet gradient. Use it to represent the Care Daily app specifically, in a store listing or a device screenshot, not as a general company logo.

PNG

For partners

Powered by Care Daily.

If you run your own service on our platform, this is the lockup that says so. Your brand stays the hero. This sits in a corner, on a spec sheet, or on the box, at a size where it is legible and not competing. Pick the plate that contrasts with whatever is behind it.

White plate

The badge carries its own white background, so it holds up on dark surfaces, photography and colored packaging.

SVG PNG

Black plate

The badge on a dark plate, for white and light surfaces where a white plate would disappear.

SVG PNG

Using this lockup is something we agree in writing first, because it is a statement about a real technical relationship. If you are a partner and you want it, or you want it adapted for a physical product, write to hello@caredaily.ai.

Space and size

Give it room, and do not shrink it past legibility.

Two measurements are worth remembering, and both are expressed in terms of the figure so they scale with the logo instead of being fixed in pixels.

Clear space

Keep clear space around the logo equal to the height of the figure's head on all four sides. Nothing crosses into it: no text, no rules, no other logos, no photo edges.

Minimum size

On screen, do not place the horizontal lockup below 120px wide, or the stacked lockup below 80px wide. In print, 1 inch and 0.75 inch respectively. Below those sizes the violet a and the dot on the i stop resolving and the figure turns into a smudge. If the space is smaller than that, use the figure on its own instead of shrinking the full lockup.

Which file to use

Reach for the SVG every time you can: web, slides, print, cutting vinyl. It stays sharp at any size and the file is a few kilobytes. Use the PNG only where SVG is not accepted, and never scale a PNG up.

The rules

A short list, and it is the whole list.

Please do

Use the supplied files, unmodified.
Use the reversed set on dark backgrounds and the color set on light ones.
Place it on a plain area of a photograph, not across a busy one.
Give it the clear space above.
Call us Care Daily, two words, in text.

Please do not

Recolor it, add a gradient, outline it or drop a shadow behind it.
Stretch, squash, rotate or skew it.
Redraw or replace the figure, or separate it from the wordmark in the horizontal lockup.
Put the color logo on a dark or saturated background.
Set our name as one word, in all caps, or in a different typeface.
Use the logo to imply a partnership, endorsement or integration we have not agreed in writing.

Color

Indigo and violet, grounded in plum.

Indigo is the primary and does the work of a brand color. Violet is the figure and the accent. Plum is the ground for dark surfaces. Magenta exists for one purpose only, which is risk and alerts, and it should never be a decorative choice.

Indigo#3F3BF2Primary. Buttons, links, eyebrows.

Violet#895BF5The figure, accents, glow.

Periwinkle#9590EDType on dark grounds.

Plum#070018Dark ground. Deep sections and footers.

Lilac#EEEAFFPanel tint behind body sections.

Slate#655B77Body text and the wordmark.

Magenta#E20074Alerts and risk only. Never decorative.

White#FFFFFFThe default page. Let the mark breathe.

Type

Our typeface is Be Vietnam Pro. Headings are heavy with tight tracking, body copy is regular, and eyebrow labels are uppercase with wide tracking in indigo. It is available free from Google Fonts. If you cannot use it, set our name in your own sans-serif rather than substituting something decorative.

Other formats

We hold EPS versions for commercial print, and single-color and engraving-safe variants can be produced on request. For packaging, embroidery, signage, laser or anything at an unusual size, write to us and we will supply artwork built for that process instead of you having to adapt these.