Industries / Insurance
Long-Term Care, Life & Disability
Every month someone stays home is a month you do not pay a claim.
This is not a safety gadget attached to a policy. Care Daily keeps policyholders living independently in their own homes for longer, which is simultaneously the outcome they want and the cheapest thing that can happen to your book.
What changes for your book
The arithmetic
Pay a little, early, to defer a lot.
A carrier does not have to wait for a claim to start spending. It can fund the monthly service before anyone is on claim, as an advance against the benefit, on the population most likely to need it soonest.
Why the numbers are not close
A long-term care benefit commonly runs several thousand dollars a month once a claim opens. The monthly cost of keeping somebody supported at home is under a hundred. The question is not whether the ratio works, it is which policyholders to enroll and how early.
Nothing about this requires a new product. The service already exists, the evidence base already exists, and the mechanism is simply who pays for it and when.
What actually defers a claim
The things that put somebody on claim are mostly visible first.
Claims rarely begin with a diagnosis. They begin with a fall, a hospitalization that follows a fall, or a slow loss of the ability to manage a household that nobody was watching.
Falls, before they happen
A validated five-minute assessment establishes risk objectively, then sleep, gait and night activity keep it current. Night lighting and early intervention change the odds rather than record the outcome.
Instrumental activities first
Long before somebody needs help bathing or dressing, they start struggling to run a household: meals, medication, errands, keeping to a routine. That is where support is cheap and where a relationship starts.
The slow decline nobody sees
Mobility down, kitchen quiet, outings fewer, more hours in one chair. Nothing alarming fires, which is exactly why an event-based system reports the month as uneventful.
And it is evidenced.
Care Daily's research is funded by the National Institute on Aging and includes randomized controlled trials with investigators at UC Berkeley. If you are going to put a pre-claim intervention in front of an actuary, it needs to be something more than a vendor's assertion.
Who we work with
Four routes to the same household.
Long-term care is where the arithmetic is sharpest, but it is not the only line that benefits, and a carrier is not the only way to reach the person.
Defer claim onset on the population heading toward one
Fund the service pre-claim as an advance against the benefit, on a selected subset, and measure the deferral. This is the clearest business case in insurance for what we do.
A reason to hold a relationship for decades
A life policy is bought once and then rarely touched. A service the household uses every day turns a dormant policy into an ongoing relationship, and an ongoing relationship is where every other product is sold.
Support before anyone is close to a claim
Somebody older who needs help with a few instrumental activities is not filing an ADL-based claim yet. Meeting them at that point is inexpensive, genuinely useful, and establishes the relationship early.
A benefit their members could never buy alone
Membership bodies already aggregate insurance for members whose own employers are far too small to offer this kind of thing. Care Daily fits the same pattern: the organization owns the front door to its membership, promotes it, and takes the revenue share.
In the association case the buyer is often not the person who needs care. It is a working-age member looking after a parent, who wants care planning and caregiver support far more than they want a policy document. That is a different conversation from the one carriers are used to having, and it converts.
How to start
A pilot with enough instances to mean something.
The only honest way to establish a deferral effect is to run it on a population large enough to measure, and to agree what you are measuring before it starts.
Choose the subset
Together we identify the policyholders most likely to be heading toward claim, where an intervention has time to matter.
Agree the measure
What counts as deferral, over what window, against what comparison. Decided up front rather than argued afterwards.
Run it under your brand
The policyholder experience is yours. Care Daily can be entirely invisible, or visible where that helps you, through open APIs and an enterprise license.
Talk to us about a deferral pilot.
Tell us about your book and we will work through what deferring claim onset is worth, and what a pre-claim program would look like operationally.
- Built around the economics of deferral
- Your brand, your policyholder relationship
- Evidence you can take to an actuary
Thank you, that is with us.
Care Daily reads what comes in and routes it to whoever is best placed to answer.